WELCOME TO MY WORLD

Hey, I'm Tuomas Roininen an experienced​ Business Lead.

With a background in business development and entrepreneurship, along with extensive experience in the game industry, I am confident that my skill set aligns well with the requirements of many interesting roles within the industry.

Tuomas
TRoininen-insta

MY SKILLS

The top skills & Super Powers that I harness

Top skills:
Business Development, Project Management, Gaming Industry, Lean Thinking, Strategic Planning

 

Super Power:
networking and building connections between people

I harness these skills and superpowers to drive innovation and overcome challenges, leveraging my unique strengths to create meaningful impact.

ABOUT ME

A hands-on, problem-solving attitude with a passion for improvement, driven by a proactive, can-do approach to every challenge.

I have coached start-up teams with a combined valuation approaching €50 million, many of which have been featured in the prestigious SLUSH 100. Additionally, I’ve secured funding for several projects from public sources, including participation in EU-funded initiatives.

I am deeply passionate about the Finnish game industry and its vibrant start-up ecosystem. My Bachelor’s and Master’s theses focused on in-depth research in this field, and I have spent several years coaching and supporting game companies and indie developers in Finland.

Networking
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Ecosystem & Community building
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Business Development
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Skill Tags:

  • Game Industry
  • Business Development
  • Startup Coaching
  • Lean Thinking
  • Strategic Planning
  • Event Making
  • Producing

 

  • Team Management
  • Team Building
  • Social Skills
  • Customer Services
  • Administration
  • Project Management
  • Fundraising

MY IMPACT

Gaming Industry Board Positions & Contributions to the Ecosystem

With nearly 15 years of dedicated involvement in the Finnish game industry, I have been instrumental in developing the game ecosystem in Central Finland.

Through key organizations like IGDA Finland, Neogames, The Finnish Game Developers’ Association, Peliosuuskunta Expa (Expa Game Business Cooperative) with Digi & Game Center, I’ve helped shape the region’s vibrant gaming community, but also the whole Finlands Game Industry Ecosystem. My passion for the game industry runs deep.

Expa Game Business Cooperative

co-operative company that’s established an open community in Central Finland for everyone interested in the game industry, game business, and game development.
(est 2012)

Co-Founder & Board Member, Chairman 2016-2021, & Vice Chairman 2021 –

Guiding the strategic vision

IGDA Finland

is the local Finnish chapter of IGDA, the International Game Developers Association. IGDA is a non-profit professional society that is committed to advancing the careers and enhancing the lives of game developers

Hubs Director & Board Member. Helped to setup and success IGDA Hubs around the Finland.

IGDA Finland Jyväskylä Hub Lead since, when the first Hubs where born 2014

Neogames

is a membership based, non-profit association for the game industry. We bring together all the players from different sectors of the game industry.

Board Member 12/2017 – 12/2023  & Vice Chairman 03/2023 – 12/2023


Active Regional member

The Finnish Game Developers’ Association

is an association for Finnish  game developer companies. The association coordinates cooperation between these companies and advocates for their industry.

Board Member & active Regional member

Hollywood Roininen

RESUME

Real Problem Solutions Experience & Lifelong learning

I have always been active & a doer. I am 90s kid, born in the 80s, knowing that you need to hustle and be more than a one-trick pony.

- DEGREES & DETAILS -

Education Quality

Game Executive Studies

Aalto ENT Game Executive Program (2017 - 2017)

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The Game Executive program is designed to meet the strategic needs of gaming companies. Here I learned business, leadership, and strategy, while preparing to manage challenges and build connections with industry experts, venture capitalists, and partners.

Master of Arts, Digital Culture

University Of Jyväskylä (2009 - 2013)

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Master of Arts, studies fully in English

(MA) thesis about:
The Quality of Life in the Finnish Game Industry (2013)

Bachelor of Media Design

JAMK University of Applied Science (2006 - 2011)

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(BA) Thesis title in English: ”Developing Finnish Game Industry Export to Japan” (2011)

Work abroad internship in Japan, Tokyo January – May 2009
Company: International Internship Programs (IIP)

Merkonomi, field of Marketing

Kuopio Business College (2003 - 2005)

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Vocational Qualification in Business and Administration

Thesis:
”Marketing of Multidisciplinary Art Performance”

Work abroad internship in UK, Hastings March – May 2005
Companies: WHSmith Limited & Debenhams Ltd

Finnish Matriculation Examination

Kuopion Klassilinen Classical Upper secondary school (1999 - 2002)

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- POSITIONS -

Job Experience

Chief Business Development Officer (CBDO)

Empires Not Vampires Entertainment (03/2022 – 04/2024)

EmpiresNotVampires

Business Development Manager

Empires Not Vampires Entertainment (03/2022 – 04/2024)

EmpiresNotVampires

BD & Community Development Manager

Peliosuuskunta Expa (02/2020 - 12/2020)

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Co founder

Peliosuuskunta Expa (12/2012 -)

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CEO & Co founder

Add Inspiration (06/2011 -)

Add Inspiration

Project Manager & Startup coach

City of Jyväskylä - JYKES (Yritystehdas) (11/2015-12/2017)

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Marketing Assistant

Harvia (01/2013-10/2015)

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Research assistant, Agora Game Lab, Agora Center

University of Jyväskylä (08/2010-08/20111)

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..And buch of other positions..

I have done this and that so , you can see more other positions at the Linkedin
https://www.linkedin.com/in/tuomasroininen/

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PUBLICATIONS

Publications done by Me

During my higher education studies in Master and Bachelor. I have done publications related on the Game Industry

The Quality of Life in the Finnish Game Industry

University of Jyväskylä · Dec 18, 2013

Master’s thesis: Master Degree Program in Digital Culture, Department of Art and Culture Studies


Read more:
https://jyx.jyu.fi/handle/123456789/42687

 

 

 

Developing Finnish Game Industry Export to Japan

JAMK University of Applied Sciences · Apr 11, 2011

Bachelor’s thesis: Bachelor Degree Programme in Media Design

 

 

Read more:
https://www.theseus.fi/bitstream/handle/10024/31402/Roininen_Tuomas.pdf?sequence=1

AWARDS

Some Honors, Awards & recognition

Gained honors, awards & recognition for me & organizations with awesome people

Silver Circus Tent Award - to Sirkus Lahna group for act: Intimate

Issued by The Youth Circus Association 2002

The Startup Sauna Accelerator - The top performer from the #100Finnishstartups - Add Inspiration

Issued by The Startup Sauna Accelerator 2017

The Digitization Act of the Year Award to the Digi & Game Center 2020

Issued by The Central Finland Chamber of Commerce ·2021

The "Let's Do Good Together" Award to Digi & Game Center - Expa Game Business Co-operative

Issued by The Central Finland OP Bank 2021 - 10 000 euro

KEEP ON LEARNING

Additional courses, licenses & certifications

TikTok 101, TikTok Academy

is a deeper dive for businesses and marketers. It offers courses on creating successful ad campaigns, reaching your target audience, and using TikTok's tools to boost your brand.

Harvard

Harvard University Business / Commerce, General

Courses:

 

January 2024, Resilient Leadership course - Harvard Business School Online

 

January 2024, Negotiating Salary course - Harvard Business School Online

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Stanford University Stanford School of Engineering

Courses:

 

February 2024, Product Management Program Preview XPROD100 - 009 course -

Stanford School of Engineering

February 2024, Digital Transformation Program Preview XDGT090 - 021 course - Stanford School of Engineering

TESTIMONIALS

What people say about me

Here are some testimonials, what people have something to say about me.

Niko Pyrhönen
Niko Pyrhönen Executive Producer at Psyon Games | IGDA Finland Ops Lead

Tuomas has a proven track record in the game industry, demonstrating a practical and results-oriented approach in roles related to business development, investments, and partnerships. His foundational work in Jyväskylä's gaming ecosystem through collaborative initiatives highlights his capabilities in team leadership and ecosystem building. His hands-on experience, combined with a broad network and versatile skills in media, communication, and game development, make him a reliable and effective professional for any team looking to strengthen their operations and expand their reach in the gaming sector.

Jussi Ultima
Jussi Ultima CEO & Co-Founder at Zaibatsu Interactive Inc.

Tuomas is an enthusiastic entrepreneur and a talented game developer. He has a great attitude and spirit towards anything that needs to be taken care of. Tuomas has been building Jyväskylä Central Finland's Game Industry from the very beginning through his own company Add Inspiration and the local IGDA Hub Peliosuuskunta Expa. He is a true team player who constantly helps others to succeed.

Marjaana Pasila
Marjaana Pasila Operations and Partnerships Manager at Paradise Tycoon

Tuomas proves to be a great asset for those seeking a well-connected professional in the gaming industry. His extensive network within the Finnish gaming community not only offers valuable connections and insights but also stands as a testament to his exceptional networking skills. Furthermore, Tuomas is always willing to share his expertise and support others, demonstrating his kindness and dedication to fostering a positive gaming community.

Risto Kovala
Risto Kovala Service Manager at Jyväskylän kaupunki - City of Jyväskylä

Tuomas is a multi-talented, very intellectual and enthusiastic colleague with great social skills and flexibility. Having a variety of skills regarding media, communication and business & game development, Tuomas is a great asset to any ambitious team or company.

This & That

All kind of Cool Things I have Done!

Here is some collections of the things I have done and can be proud of.
(..Yes I did this website to myself too, even its not listed here..)